Mission Statements Don't Matter, Unless...
Mission statements don't matter unless you want to be a great leader - that's the title of a recent article that reviews successful cases of organizational leadership. For school leadership, I'd take it a step further. Mission statements don't matter unless you want to simply be mediocre, at best. Schools rely on a core sense of purpose - a unique selling proposition - because the service we provide is about changing lives. A mission statement removes the fog of daily work and gives purpose to something larger. When you clarify your school's mission, you provide: Unique identity that defines what you do. Core purpose to ignite why you do what you do. A filter through which all goals and strategic decision are passed. Language that unifies teams. If you're lucky to have a community that's academically advantaged, you can get by without a mission statement. You'll be average or slightly above average, but turnover will be a prob...